Marketing Consulting
The importance of Marketing is more and more relevant and that’s why VINIC offers to wineries its specialized marketing services in the wine business. Our experience working for many years in the different areas of wine growing business help us to easily understand the interrelation between them and fundamental importance of quality marketing.
We must know our client and meet his needs. Our knowledge of marketing in the wine-business helps us to offer the best solution for every case and to provide the winery with specific tools to make its brand grow.
To communicate our product well to the market is our philosophy.
In order to do so we work concentrating our efforts in 3 specific areas:
COMMUNICATION
Graphic design and packaging.
Corporative Image.
Brand design and brand development
Web development and online advertising.
Relationship and content marketing.
Smartphone Applications.
Social Media Marketing.
BUSINESS AND MARKETING
Market research.
Market segmentation.
Marketing Plans.
Strategic marketing.
B2B, B2C.
PRODUCT
Pricing policy.
Product range.
Positioning versus Competitors.